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Describing Your Brand in One Word – Is it possible?

Brand EssenceHere is an excellent article from UPS’s “Tips & Advice” blog by Eric Michaels (11/20/14) regarding getting to the essence of what your brand is or represents.

What strategy(s) has your company used to find clarity in branding?  Leave a comment below!

Finding out how people see your company has to be a part of your strategy in defining your brand simply.


Business strategists always suggest having a great “elevator pitch.” In other words, if you were to encounter an influential figure in an elevator or at the theater, could you pitch your business in 30 seconds or less? Now what if you took this concept one step further and were able to boil down your business’s essence into a single word? Here’s how this simple business exercise can help define your brand and measure the success of your marketing strategy.

The full article may be read here.

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This entry was posted on December 2, 2014 by in Brand, Business Plan, Marketing and tagged , , , .
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