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Cooperative Marketing 101

What is Cooperative Marketing?  The textbook definition of Cooperative Marketing says that it is a marketing program which involves two or more participating companies, institutions or organizations.  It is a … Continue reading

April 30, 2014 · Leave a comment

Collaboration – The Path to a Healthier Bottom-line

  The old paradigm insists that being in business means being cut-throat competitive.  There is no doubt that competition is in the DNA of business. Competitiveness drives innovation, moves the … Continue reading

April 17, 2014 · 1 Comment
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