Small Business Era

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Tag Archives: cooperative marketing

(PR) Business Press: In-house or Outsource?

For most small business owners, PR is thought of as out of reach or unimportant. The fact is PR for the small business is important and within reach.

June 4, 2014 · Leave a comment

Cooperative Marketing 101

What is Cooperative Marketing?  The textbook definition of Cooperative Marketing says that it is a marketing program which involves two or more participating companies, institutions or organizations.  It is a … Continue reading

April 30, 2014 · Leave a comment

Collaboration – The Path to a Healthier Bottom-line

  The old paradigm insists that being in business means being cut-throat competitive.  There is no doubt that competition is in the DNA of business. Competitiveness drives innovation, moves the … Continue reading

April 17, 2014 · 1 Comment

Behind every sm…

Behind every small business, there’s a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores – these didn’t come … Continue reading

April 17, 2014 · Leave a comment
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