For most small business owners, PR is thought of as out of reach or unimportant. The fact is PR for the small business is important and within reach.
What is Cooperative Marketing? The textbook definition of Cooperative Marketing says that it is a marketing program which involves two or more participating companies, institutions or organizations. It is a … Continue reading
The old paradigm insists that being in business means being cut-throat competitive. There is no doubt that competition is in the DNA of business. Competitiveness drives innovation, moves the … Continue reading