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Tag Archives: marketing

Describing Your Brand in One Word – Is it possible?

Here is an excellent article from UPS’s “Tips & Advice” blog by Eric Michaels…

December 2, 2014 · Leave a comment

Cooperative Marketing 101

What is Cooperative Marketing?  The textbook definition of Cooperative Marketing says that it is a marketing program which involves two or more participating companies, institutions or organizations.  It is a … Continue reading

April 30, 2014 · Leave a comment

Collaboration – The Path to a Healthier Bottom-line

  The old paradigm insists that being in business means being cut-throat competitive.  There is no doubt that competition is in the DNA of business. Competitiveness drives innovation, moves the … Continue reading

April 17, 2014 · 1 Comment

Behind every sm…

Behind every small business, there’s a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores – these didn’t come … Continue reading

April 17, 2014 · Leave a comment
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